Kellogg MBA Essays for the Class of 2029: New Written and Video Format
Are you targeting Northwestern University’s Kellogg School of Management? The Kellogg MBA essays for the 2026-2027 admissions cycle are now available, and the application has a new look this year. Here is what changed, along with the updated deadlines for the season.
What changed in the new Kellogg MBA application?
Kellogg has refined its application to support a more holistic, accessible, and transparent evaluation. The biggest shift: requirements now center on one written essay for all programs, plus five short video essays for the Full-Time MBA Programs. That includes two additional video responses compared with prior cycles, but each one runs just 60 seconds.
According to the school, this approach gives candidates a lower-stress way to share their story while helping the admissions team gather more authentic, in-the-moment insights. The goal is less time spent crafting essays and more room to be yourself.
What are the Kellogg MBA essays for the Class of 2029?
As Kellogg explains, “We want to get to know you. The written and video essays are your chance to tell us your story and why Kellogg is the right next chapter for you. Take some time to think through the experiences that led you here and how they have shaped where you want to go.”
The following written essay (550 words max.) is required of all applicants:
Part I: An MBA is a significant investment of time, energy and resources, and the decision to pursue one deserves serious reflection. Tell us about the pivotal experiences and decisions that have brought you to this moment in your career, how they have shaped your ambitions, and why now is the right time to take this next step.
Part II: Now turn the lens outward: beyond what you hope to gain, what do you hope to contribute to the students who will learn alongside you?
What is the Kellogg MBA reapplicant essay?
Reapplicants respond to one additional prompt (250 words):
How have you grown or changed personally and professionally since you previously applied, and what steps have you taken to become the strongest candidate you can be?
Does Kellogg Have an Optional Essay?
Additional Information
We know that life is full of extenuating circumstances. Whether you want to explain gaps in work experience, your choice of recommenders, inconsistent or questionable academic performance or something else, you can use this section to briefly tell us anything we need to know about your application. (280 words)
How do the Kellogg MBA video essays work?
Once you submit your application and payment, a video essay link appears on your Application Status Page. The video consists of five questions designed to reveal your personality and the experiences that shaped you. As Kellogg puts it, this is your chance to show the person behind the carefully crafted words.
Keep these logistics in mind:
- Video essays are due 96 hours after the application deadline.
- You will need an internet-connected computer with a webcam and microphone.
- The full experience takes about 30 minutes, including setup.
- You will have a brief moment to consider each question and up to one minute to respond.
A few tips to prepare:
- Use the practice questions as many times as you like. They simulate the real format and technology, so nothing feels unfamiliar on the day.
- Practice matters here: you will not get a chance to re-record your official responses.
How can you get help with your Kellogg MBA essays?
For full application details, visit the Kellogg School MBA admissions website. If you want guidance on your Kellogg essays and video responses, or simply wish to talk through your MBA plans, reach out for a complimentary analysis of your candidacy. We’re here to help.
Here’s a snapshot of the caliber of expertise on our SBC team.
Ashley
Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure. Ashley holds an MBA from HBS. During her HBS years, Ashley was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...
×Pauline
A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally. Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM. For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...
×Laura
Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years. Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...
×Andrea
Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years. In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School. Andrea has also served as a Career Coach for Harvard Business School for both cu ...
×Jennifer
Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...
×Davina
Davina received her MBA from Stanford's Graduate School of Business (GSB), with a certificate in Public Management, and her BA in Psychology from UC Berkeley. Davina is an experienced strategic planning leader, facilitator, and business case writer who spent more than 15 years building culture, entrepreneurship, and leadership initiatives across Stanford University and the Stanford Graduate School of Business. She designed ...
×Erin K.
Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...
×Susie
Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications. She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...
×Dione
Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford. Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...
×Anthony
Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year. Anthony has traveled both domestically and internationally to recruit a ...
×Meghan
Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...
×Amy
Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team. During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students. She conducted admissions chats with applicants early in the admissions ...
×Ally
Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS). During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...
×Emma
Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director. Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants. ×
Dana
Dana served as Assistant Director of Admissions at Columbia Business School for the Full-Time MBA program and has over 10 years of experience working in higher education. Known as a scrupulous file reader, Dana reviewed countless applications and assisted in rendering final decisions for the Admissions Committee at CBS. While leading information sessions at Columbia and on the road, Dana met and advised myriad applicants� ...
×Holly
Holly worked as a member of the NYU Stern MBA Admissions team for seven years and holds an MBA from NYU Stern. In her tenure as Director of NYU MBA Admissions, Holly worked closely with admissions teams from Columbia, Michigan Ross, UVA Darden, Cornell Johnson, Berkeley Haas, Yale SOM, and Duke Fuqua on recruiting events domestically and internationally. On the NYU Stern admissions committee, Holly conducted interviews, planned and hosted events, and trained staff on reading and interviewi ...
×All Kellogg photos provided by Kellogg School of Management.
