Kellogg MBA Essays for 2024-2025

Kellogg MBA essays

Are you targeting Northwestern University’s Kellogg School of Management? Then it’s time to shift into high gear. The Kellogg MBA essays and deadlines for the 2024-2025 admissions cycle have been confirmed.

The essays let you explain, in your own words, why you think Kellogg is right for you. Take some time to think through the experiences that led you here and how they have shaped where you want to go. This year, the application includes the following note about AI:

Generative AI can be a powerful aid in crafting an essay, but it should be used as a supplementary tool rather than a replacement for your own effort and creativity. If you choose to use generative AI in your essays, do so with integrity to ensure you provide genuine insights and reflections. You should also cite the use of generative AI by referencing the tool at the conclusion of your essay (Name of Tool, URL).

Kellogg MBA Essays for the Class of 2027

The following two essays are required of all applicants:

Essay 1: Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here.  (450 words)

Essay 2: Kellogg leaders are primed to tackle challenges everywhere, from the boardroom to their neighborhoods. Describe a specific professional experience where you had to make a difficult decision. Reflecting on this experience, identify the values that guided your decision-making process and how it impacted your leadership style. (450 words)

Note: Those applying to or listing a specialty program as their alternative choice will be prompted to complete an additional question.

Kellogg mba essays

Reapplicant Essay

How have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be? (approximately 250 words)

Additional Information

We know that life is full of extenuating circumstances. Whether you want to explain gaps in work experience, your choice of recommenders, inconsistent or questionable academic performance or something else, you can use this section to briefly tell us anything we need to know about your application. (280 words)

Career Goals Section

Please tell us about your career goals. You’ll also have the opportunity to expand on this in other parts of the evaluation process.

Short-answer question #1: Share with us the motivations behind your desired industry/function after graduating from Kellogg. (500 characters)

Short-answer question #2: What does a successful career look like five years after you graduate from Kellogg? (500 characters)

Video Essays

We’ve read your essays, we’ve read your resume — now we want you to bring all that to life in a video. Show us the person behind all those carefully crafted words.

The video will be comprised of three questions, each designed to help you showcase your personality and share some of the experiences that brought you here today.

Some things to keep in mind as you prepare to complete this section:

  • Video essays are due 96 hours after the application deadline.
  • A video essay link will appear on your Application Status Page after you submit your application and payment.
  • You will need an internet-connected computer with a webcam and microphone.
  • The video should take about 20-25 minutes to complete, which includes time for setup.

Here are some additional tips:

  • There are practice questions that you may complete as many times as you like to get comfortable with the format and technology. The practice questions and experience will simulate the actual video essay experience to help you prepare.
  • We encourage you to practice so you are comfortable with the format once it is time to complete the official questions. You will not have an opportunity to re-do the answer to the official video essay questions.
  • You will have 20 seconds to think about the question and up to one minute to give your response


For more information on applying, please visit the Kellogg School MBA admissions website. If you need guidance on your Kellogg essays and MBA application or wish to discuss your MBA plans, reach out for a complimentary analysis of your candidacy. We’re here to help!

Here’s a snapshot of the caliber of expertise on our SBC team.

All Kellogg photos provided by Kellogg School of Management
Stacy Blackman

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Kellogg, Booth and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team:
Meet Beth who held the position of Director of Admissions for Kellogg’s Full Time MBA program selecting candidates for the 2-year, 1-year, MMM and JD MBA programs.

Meet Kim, who was an Senior Associate Director of Admissions at Chicago Booth.

Tap into this inside knowledge for your MBA applications by requesting a consultation.

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